All Recipes Newsletter
For many ecommerce sites, sending marketing emails every day may be scary, fearing that recipients will unsubscribe based on the number of emails they are receiving. However, sending daily emails can make sense for many business models. In this month’s case study, I’ll explore Allrecipes’ daily email and discuss why it is so effective.
This article is the third installment in my “case study” series where I critique email-marketing programs from leading companies. The first installment, “Email Case Study: Analyzing J.C. Penney’s Frequency, Subject Lines, ” we published last August. For the second installment, in September, I analyzed Travelzoo’s simple, text-based email program and suggested why it is so successful. For this third installment, I’ll review Allrecipes’ daily email newsletter, “The Daily Dish.”
Allrecipes is a site where users can access thousands of recipes submitted by other users. The site has many other features allowing users to build out weekly menus with associated shopping lists as well as post their own recipes. Being a fan of Allrecipes, I frequent the site for recipe ideas and subscribe to its daily email.
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Allrecipes sends a daily email entitled “The Daily Dish.” The subject line always reflects the dish of the day, and each email reflects a different recipe.
“The Daily Dish” features one main recipe of that day. It also highlights an additional slow cooker recipe and a handful of other recipes at the bottom of the email. The recipient will likely find at least one item in the email worth clicking — if he or she is not interested in the featured recipe of the day.
For over five years I have been receiving this email. I don’t open every one, but I open many and typically will click on one or more of the recipes. I haven’t unsubscribed because of the volume I receive. There are a number of reasons why this particular email works so well.
Our 10 Most Popular Recipes From Our Newsletters
Many ecommerce merchants fear sending daily emails will increase the number of unsubscribes. But the key for a daily email, or any other email, is to provide useful information, and disclose to subscribers what it is they will be receiving. “The Daily Dish” does a good job of providing useful information and setting expectations in advance as to the frequency.I have been making this recipe for a year at least. It has the best sauce ever. It's great on potato salad, macaroni salad, pasta salad, and more. - Barbiebarracuda
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Of. All. Time. Allrecipes Well Seasoned Delicious inspiration, from our table to yours Our 10 Most Popular Newsletter Recipes of All Time Over the years, these recipes have consistently been loved by you, our dedicated newsletter readers. Get Recipes Best Steak Marinade in Existence OMG! This IS the best marinade ever. It's subtle and delicious. - CeeLovieDee Star Rating Star Rating Star Rating Star Rating Star Rating 4, 541 Ratings Get Recipe Best of the Best The Best Meatballs This was one of the most simple and amazing recipes I have ever tried. - Mrs Sahnow The Best Meatloaf I've Ever Made I have been trying for years to find a meatloaf like 'Ma used to make.' This is it! - Katwoman World's Best Potato Salad I have been making this recipe for a year at least. It has the best sauce ever. It's great on potato salad, macaroni salad, pasta salad, and more. - Barbiebarracuda Best Ever Tuna Salad This is a ten-star creation of genius. Each element blends in a symphony of infused flavor. - REALWYATTBURP Quick Bites Facebook Costco's Latest Food Court Addition Is Giving People Tummy Troubles There's trouble in paradise (the Costco food court). READ MORE The Pioneer Woman Keeps This 1 Item in Her Freezer 'All the Time' I never want to be without it when I need it. READ MORE Thousands of Shoppers Say They Reach for These Now-$4 Bowls Over All of Their Other Dinnerware They're perfect for pastas, salads, and more. READ MORE The 10 Most Popular Hot Sauces in the US Did your fave make the list? The Most Memorable Food Collabs of 2023 We love to see brands coming together. Mmmm...I'm Really in the Mood for... Swiss Chard with Garbanzo Beans Jollof Rice Air Fryer Spinach, Pepper, and Feta Egg Bites Follow Us on Social! Facebook Pinterest Twitter Instagram TikTok Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission. This email was sent to [email protected] | Was this email forwarded to you? Dotdash Meredith, 225 Liberty St, 4th Floor, New York, NY 10281 ©2024. All Rights Reserved. | | Help Center Dotdash Meredith Allrecipes is part of the Dotdash Meredith publishing family.
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